Different types of leaflet folds and designs

Long gone are the days when leaflets took the form of a single sheet with information displayed on either or both sides. The incorporation of folds in the leaflets design makes it a far more powerful tool for direct marketing. The unique folds and patterns of a leaflet lure the customers to take a closer look at the services or products offered. Following are different leaflet folds that you can creatively use to make your flyers more attractive:

Different types of leaflet folds and designs

1. Single Fold

As the name suggests, this type of leaflet has a single fold that runs down the middle of the flyer. A single fold leaflet functions as a mini booklet that allows businesses to present more information compared to a standard single-sheet pamphlet. Usually, these flyers are printed in landscape mode and A5-size.

2. Cross Fold

The cross fold leaflet appears as an origami artwork that will surely grab the attention of your potential customers. The neat folds in different directions make it a compact document that packs in a lot of information. It is the best leaflet design that you can opt for if you want to display detailed information about your product or services in a pocket-sized advertisement flyer.

3. Concertina Fold

A concertina fold is one that creates three separate panels and therefore six sides to display information about your business. This leaflet fold is commonly known as zig-zag or Z-fold, due to the shape that it takes of the alphabet Z. Also known as the accordion fold, owing to its unique shape and the way it opens up.

4. Open Gate Fold

The open gatefold is the best leaflet design for a carefully crafted and visually appealing copy that makes a grand announcement for the customers. The open gate flyer allows you to make a big reveal as the two panels open up to a hidden third panel in the center. However, the major issue with the open gatefold is the improper lining of images or patterns in the copy, which renders an unprofessional look.

5. Roll Fold

The roll fold leaflet is a very popular leaflet design among most commercial undertakings, used for presenting information across several panels. In this case, the pamphlet features one fold that is tucked inwards, which is further rolled inwards again – just as anyone would roll a sheet of paper. The final fold then covers all the interior panels. Generally, flyers have 6 separate panels, however, 8-panel leaflet is also a common variant of the roll fold technique.

Other common types of leaflets design include the closed gatefold, which is just the reverse of open gatefold, and the die-cut fold, which is a spinoff of the Z fold. Each type of leaflet fold serves a specific purpose, depending on the information that you are looking to convey to your customers. Therefore, take the help of a professional brochure designer before finalizing on a particular type of leaflet fold.