Wishing for ways to reach up to the targeted audience for an effective advertisement of your product? Look no further than brochures, for gone are the days when billboards and hoardings used to serve your purpose. With so many brochure designs in the market, you might go for the most common one, i.e., the trifold brochure design. But behold before you hurry and make any mistake! Since there are many designs, all have specializations and your business might need a different one to impress the audience. Have a look at the following designs and then decide which one to choose for your brand’s advertisement:
1. Gate Fold Brochure - The most uncommon one of the lot, gate fold brochures are unique to look at and pique the customer’s interest at one go. However, you need to know how to use it properly. Primarily used for high-end marketing, it is made from a premium quality paper and will not rip off easily. Since this brochure is inward folding in nature, the customers find it convenient to carry it around in pockets and glance at it after they get time. With an eight-panel structure created by the brochure designing company, you can make a sprawled-out advertisement by giving details about your product and accompany it with complementary images.
2. Tri-Fold and Bi-Fold Brochure - As suggested by its names, these have three and two folds to it. Both are used for large and small scale advertisements. The four panels of the bi-fold brochure are used for presenting all the information about the brand, company, and product. In fact, a booklet is nothing but an advanced version of a bi-fold brochure and has multiple numbers of pages. If your product details need a little more space, you can make great use of the six panels of the trifold brochure design to get the audiences hooked at an instant. All the information, along with colorful pictures, can be presented uniquely if you creatively put use to it.
3. Leaflets or Flyers - Did you know that flyers are also one kind of brochure? Leaflets and flyers are normally slightly different from the other types of brochures in the fact that these are targeted for a huge number of customers. However, since these are extremely common, you have to be unique in your presentation in order to be eye-grabbing, and more importantly, give it a good readability feature.
Not only the design of the brochure but the font, as suggested by any brochure designing company, is equally important to please the people. Wowing your audience with a stunning brochure is not that big a deal if you do everything right. It is true that billboards and hoardings have a wide-angle and give a wider vision to the spectators looking up to it, but brochures or flyers have a personalized approach. Your prospective customers will feel a one-on-one connection with your product and will get to know the intricate details that he might well have missed otherwise!
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