4 Alternative Uses of a Brochure

A brochure is a single foldable pamphlet used by marketers to promote a product, service or company. Businesses avail brochure design services to create pocket size publications, as they are among the most common and effective tools for conveying information or making announcements to a large audience. In this case, brochures are the perfect canvases to highlight images, charts and elaborate pieces of information. However, the brochure can also be used as an innovative format for other creative purposes, which are discussed below:

1. Brochures as invitations

Brochures are commonly used as invitations as well. They are applicable to both private and business events. With the brochure format, you can display the details in a single sheet, unlike traditional invitations, where there are more pages. Invites made by brochure design company lets you compile more information and images relevant to your text material. Furthermore, recipients may lose a page or two in case of traditional invites, but invitations in brochure format eliminate that issue.

2. Brochures as restaurant menus

Using the brochure format for designing a menu is a common practice among takeaway eateries. This layout pattern makes it easier to look through and compare selections. Besides, the folded format allows customers to carry them with ease. However, brochure menus are not limited to takeaways. Some restaurants also apply this layout to their dine-in sections. The only drawback of these pocket-sized pamphlets is that customers may find it difficult to read if the font is too small. Use colors to make your fonts more prominent and attractive for your customers. 

3. Brochures as presentation package

Crafting brochures as presentation packages is a unique way to get the attention of the recipients. A lot of brochure design companies use this format to make product catalogs for big corporations. These serve as excellent product and company guides, especially during meetings. Presentation brochures are also used for your direct mail marketing purposes. You can easily send them out to prospective customers and convert them to leads.

4. Brochures as maps

This is one of the most interesting and convenient uses of the brochure format. Maps are essentially designed using the layout of a brochure. The primary reason being that they are the only marketing tool large enough to display map location details. Besides, they are also easily foldable which allows people to carry them in their wallets. Some maps can also be folded into mini buttoned-up wallets. Brochure designs are generally used for subway maps, road maps and topography maps.

It is a popular belief that for brochures to create the desired impact they must feature high-resolution photos and attractive design patterns. Though this remains a practice by most brochure design services, however, presently it takes more than premium color and images to make a pamphlet standout. You can think outside the box and use the brochure format more creatively as these single-sheet publications are not only versatile but also can be put to several modern uses.